have been disclosed in recent days, the results of a survey conducted by South African Tourism and South African National Department of Tourism to measure ' impact that the World Cup has had on tourism in the country. "There is no doubt - said Minister of Tourism, Marthinus van Schalkwyk - that the World Cup have left a positive and lasting legacy to our country and our tourism industry."
These numbers most interesting
more than 309,000 visitors (309,554) arrived in South Africa with the primary intent to attend matches of World Cup Soccer; of these arrivals, 38% came from Africa, Europe 24%, 13% from South America and Central America, 11% from North America, in the aggregate tourists spent more than 3.6 billion Rand (approximately EUR 400 million), most of them in shopping (31%), accommodation (20%), food and wine (19%) and entertainment (16% ), the Gauteng, which has hosted most of the matches, was the province most visited with over 220 thousand tourists, followed by Western Cape (108 000) and KwaZulu-Natal (83 000), the average length of stay of visitors was 10.3 nights, the
72% dei turisti ha definito la propria esperienza di viaggio in Sudafrica come “estremamente buona”, il 90% ha dichiarato di voler prendere in considerazione un viaggio in Sudafrica anche in futuro e il 96% di raccomandare la destinazione ad amici e parenti; la conoscenza del Sudafrica come destinazione turistica è cresciuta del 9% e l’intenzione di visitare il Paese ha avuto un incremento generale del 35%.
«Abbiamo lavorato tanto per questo evento – prosegue il Ministro - e i risultati premiano i nostri sforzi. I Mondiali non sono stati solo un grande evento sportivo, ma soprattutto un grande passo avanti per il nostro Paese e in particolare una grande eredità per la nostra industria del turismo in termini di infrastructure development, economic growth, expansion of the receptive, creation of jobs, national identity and affirmation of the country. Even on the basis of the results of this research, I can say with certainty that the success of the 2010 World Cup will have on South Africa, and the entire African continent, for many years to come. "
In terms of arrivals during the World Cup, the best performance in Europe, ranked as the second after the Africa continent. Stand out in particular the arrivals from the UK (22,802), Netherlands (8741) and Germany (8. 596). From Italy came about 4000 tourists (3978) to attend the matches, a number that has contributed the general growth in arrivals from Italy to South Africa in 2010. The data currently available certify an increase of 9.7% from January to September, compared with the same months of 2009. In September alone there was an increase of 12.5%, a sign that the Italians have chosen South Africa even after the big event.
"We are very pleased with this result - says Lance Littlefield, Country Manager of South African Tourism Italy. - Beyond the peak of arrivals in June, which alone recorded an 73.6%, excellent data are also reported after the event to tell us that our country is an increasingly popular and more choice by the Italians. " In general, in September 2010, international arrivals in South Africa recorded a 16.8% over the first nine months of 2009, some 6 million visitors (5,944,568).
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